Web Rings

Web rings are organized groups of websites that host similar content. There are thousands of web rings on every subject imaginable. The technology that makes this possible is a bit of CGI programming that sits on the web rings server and allows member sites to link to each other in a "ring". When you join a web ring you will install a simple bit of code that allows visitors to view the next, previous or random member of the web ring. The best part?
It's free.

From a customer's viewpoint, web rings make good sense. When using a search engine, you are presented with seemingly endless listings of websites. After visiting several, you may find one with relevant content. A web ring has the advantage of having all site members host content centered on one subject. The software even compensates for lost members so you never reach the end...just an endless string of qualified websites.

Benefits to Customers:

• Easy to use
• Each site is linked only once. Search engines often list websites multiple times.
• Search time is greatly enhanced.
• RIngs eliminate the seemingly endless sifting of unrelated content.

Benefits to Participants:

• Increases to the number of targeted visitors
• The organizers make it easy for you to monitor how successful your ring is with traffic statistics
• Search through the list of members to exchange reciprocal links, coupons and banner ads

Just Dive In

Businesses have shown reluctance to participate in web rings because they would be linked to their competitors. When conducting searches through the typical search engine, this is also true. Conducting business online is no different from in the brick and mortar world. Don't people realize that Barnes & Noble puts its stores next to a Book-a-Million on a regular basis? If the consumer can't find what they need, they'll go next door. To be able to shop in a location where your chances of success are greatly increased is a guiding force in where the consumer shops. That's why malls exist and Circuit City is close to Best Buy. I won't even mention the fast food business. Linking businesses with similar content online is not a new device...it's an old lesson.

To join a web ring, check out the resources below.

Helpful Websites
RingSurf - a directory, hosting and web ring management service
WebRing - web ring directory and services
Webring Users Guide
Ring Master's Guide

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