meridian design
3 Ways to Motivate Your Customers to Buy
Your success as a business person firmly rests on your ability to motivate your customers and clients to perform the actions you want. You want to change what they think, feel, believe and do. I ran across a fact-filled website, ChangingMinds.org,  describing many methods of persuasion and I’d like to share three of these by describing examples you can use to motivate your customers to buy.
Read up on persuasion and get some examples >>
What is Social Networking & How Can I Use It to Promote My Business?
Remember that clique in high school? That group of kids connected by some common interest or belief or personal characteristic? Or how about the Chamber of Commerce, your local church, the Rotary Club, or the Girl Scouts? These are all examples of social networks and now we have numerous free online services that are allowing connections to be made between people and businesses like never before. It can be hard to know where to begin.
Get further training to promote your business >>
5-month Schedule for Bigger Holiday Sales Using Pay-Per-Click
The holiday season is quickly approaching and it’s time to start thinking about how you’re going to get a piece of that $30 billion dollars in predicted online sales. I’m not going to lie to you. That’s a small increase in comparison to the growth of 19% the previous year in 2007. What’s important to note, is that traditional brick-and-mortar businesses can expect a 1.5% growth (the smallest since 1991), while online retailers are predicted to see a 9% increase.
Find out more about PPC >>
I'm Tired, I'm Tapped, I'm Overwhelmed
I hear ‘ya. You work long hours. The bottom line is a predictable disappointment. And you just don’t know which brush fire to put out next. But the frigid reality is that if you run a business of any kind in the US right now, you’re trying to position yourself in the face of long-term financial uncertainty. Only the strong will survive and it’s best to remember that the size of your punch is not always as important as the consistency of your attack.
Find out what you absolutely gotta be doing to stay alive >>
Recent Projects

It's been quite some time since my last newsletter and I've had the great fortune of being involved in many new and exciting projects over the last year. Here's a list of the latest websites launched by Meridian Design:
About the Author

heather gordonMy name is Heather Gordon, and I am the creative vision and solitary grunt behind Meridian Design. I work with my clients throughout the US and Canada to create unique designs for web and print, and provide guidance in SEO and marketing strategies.

Although trained as a visual artist, I have owned and operated two small businesses, taught courses in art, provided computer training, and have been a public speaker on the subject of online marketing and search engine optimization.

For more information about me and my work:
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